Part of the process of successfully marketing online is collecting data. Without key bits of information, your efforts’ effectiveness could be cut in half or completely unsubstantial. Of course every market is different so you will need to collect your own data, but here are some important Facebook statistics to get keep you on the right track.
Last week I covered Facebook. Now let’s make sure we’re not breaking any Twitter rules. The Twitter police are less restrictive than Facebook, but they are more serious about keeping the peace.
When I first started, I had my Twitter account temporarily shut down for breaking a rule. On the other hand, I’ve seen many Facebook pages that break Facebook rules and they still live today.
All of this is to say, it is just as important to keep Twitter happy as it is to appease Facebook.
Facebook keeps pages on a tight leash. Without knowing Facebook’s rules, it’s easy to mess up, and the price could be steep.
Marketers always need to keep in mind that they do not own their Facebook account. Facebook does. That is why getting followers’ emails and names is so important. If Facebook shuts you down, you haven’t lost everything.
But that’s plan B. Let’s avoid that by simply not pushing Facebook’s buttons.
Working with social media marketing involves a lot of trial-and-error work. Before I write an article, I try my own advice to see if it really works.
This time instead of telling you my success stories, I’m going to tell you some of my absolute failures.
Don’t try these at home.
We’re all human. We make mistakes, but some blunders are fatal to your credibility.
I read a national trend on Twitter the other day that made one of these errors. The trend was #thingsIsaytomuch. It got a lot of flak from its misuse of the word “to.” Thousands of people around the world were laughing and pointing.
Marketing on the internet is extremely competitive. Don’t shoot yourself in the foot before even starting the race. Make sure you don’t make any of these lethal writing mistakes.
Now there’s a question we’d all like to know the answer to. I wish there was a quick, easy formula I could whip up for you, but making viral content is nothing like a checking off ingredients in a recipe. It’s more like making hoops in basketball. There are a million and one reasons why the ball went in, and every swoosh has different ones.
Fortunately, there are a few standard guidelines most viral posts follow. Follow these, and you are on the right track to going viral!
I read a lot of blog articles. I wouldn’t be surprised if I read at least thirty a week. They say one key to being a good writer is to also be an extensive readers.
While going through these blogs I get to test every attention-grabbing tactic I run into on myself. I know when I’ve run into a diamond. The title alone is so enticing I just have to click on the link. I read the entire article – top to bottom. I go through about five more articles on their blog. Then I sign up for their email list.
That’s a quality article.
Here’s a list of qualities every excellent article has.
Ever wish there were 25 hours in a day? It’s a frequent prayer of mine. There never seems to be enough time, especially when social media comes into the picture.
I have no problem pumping out results, but social media is different. I can sit down at Twitter and leave three hours later feeling like I’ve accomplished nothing! What’s with that?
Here’s some tips to help you stay productive.
Sometimes when I get on Twitter, I just have to smile and shake my head. That is, I smile and shake my head if I’m not tearing my hair out and screaming.
Here is a list of things you should never do on Twitter because it makes you look really green.
In social media marketing you are only as effective as your longest arm. What does that mean? Simply having a profile isn’t enough. It is completely possible to be on every social network out there and remain an island. A painting in the dark is pointless.
How do you shed light on your business?
Katie Klein 